Import Data from YouTube Analytics To Google Sheets

Import Data from YouTube Analytics To Google Sheets
Reading Time: 5 minutes

Quick guide
How to import data from YouTube Analytics to Google Sheets with Amigo Data:
Step 1. Connect your account to Amigo Data
Step 2. Select the date, dimension, and metrics to import
Step 3. Preview the data and click IMPORT. Then set a refresh schedule to automatically update the data.

Introduction

Whether you use YouTube for marketing purposes or to make money, one of the most important things you need to know is your audience. And to know and understand your audience, there’s no better tool than YouTube Analytics.

YouTube Analytics gives you useful information not only about your audience demographics such as their location, age and gender but also their behaviour. These behavioural metrics such as impressions click-through rate (CTR) and average view durations tell you helpful information about how your videos are perceived. For example, a high impressions CTR with a low average view duration is a good indication of your videos failing to meet viewers’ expectations.

It also shows you various other information like the total watch time, subscribers gained (or lost) during a particular period, keywords that attract the most viewers to your videos, etc.

These metrics are crucial if you want to create contents that are engaging and thus grow your subscriber base while retaining existing subscribers. However, information is just a raw material–having it won’t do you any good unless you put it to use.

How should you put them to use? Well, for one, you can have them in Google Sheets where you can dissect and analyse them or construct something with them.

Why import data from YouTube Analytics to Google Sheets

YouTube Analytics has plenty of information about your channel and your audience–and that’s a good thing. But this also makes it cumbersome and laborious to use. That’s why it’s not just convenient but more helpful if you have the data of your choice in Google Sheets.

Benefits of importing data from YouTube Analytics to Google Sheets

Why use Amigo Data

It is important that you keep an eye on your audience regularly for, after all, it’s their eyeballs that you’re after. And you can’t catch their attention if you don’t have an idea where they’re looking at. And since there are finite eyeballs and time and almost infinite contents, you must improvise your strategy over and above improving your content in order to increase your chance of catching eyeballs.

So, you can add Amigo Data to your arsenal to enhance your tactics. With Amigo Data, you can stay ahead of your competitors by automating certain mundane tasks–tasks which seem trivial but are crucial and require time. Everyone follows the same strategy but it is those who do the small things right that win.

And then you can spend more time on the more essential tasks.

Staying up to date with Amigo Data

If you are ready to learn how you can extract the tools (metrics from YouTube Analytics) to Google Sheets and hone them so that you can utilise them properly, then let us, with this quick tutorial, learn how we can use Amigo Data to export data from YouTube Analytics to Google Sheets, set refresh schedule for automatic update, and set up an alert so that we get notified of any fluctuations.

Import data from YouTube Analytics to Google Sheets using Amigo Data

The first thing we need to do is to install the Amigo Data add-on. If you don’t want to install it and just want to know how it’s done, that’s fine. But that’s like reading a travel blog instead of travelling. So grab the ticket from HERE (it’s free). Then click install and grant the permissions.

Get Amigo Data from Google Workspace Marketplace
Install Amigo Data addon to export data from YouTube Analytics to Google Sheets

You can also get it from within Google Sheets. 

  • Open a new sheet
  • Go to Extensions→Add-ons→Get add-ons
  • Search for Amigo Data and install

Connecting Google Analytics to Amigo Data

Once the installation is complete, the Amigo Data add-on should appear in your Extensions menu.

Go to Extensions→Amigo Data→Connect. Then choose YouTube from the list of sources, name your connection (or leave the default as it is; you can change it later) and click Authorize. You’ll be redirected to an authorization page. Choose the Google account and click Allow.

This completes the connection process. We can now begin to importing data from Youtube Analytics to Google Sheets with Amigo Data.

Importing data from YouTube Analytics to Google Sheets

Launch Amigo Data by going to Extensions→Amigo Data→Connect. Click the connection that you have created. (You can omit this step if you didn’t close the dashboard that popped up in the previous step.)

Now, follow the steps given in the infographic below to import the data from YouTube Analytics to Google Sheets.

Steps to import data from YouTube Analytics to Google Sheets using Amigo Data
Steps to export data from YouTube Analytics to Google Sheets

You can likewise import other dimensions and metrics so that you have all the relevant information in separate sheets.

Data imported from YouTube Analytics to Google Sheets
Sample of data exported from YouTube Analytics to Google Sheets

Setting automatic refresh schedule

Amigo can refresh to report(s) periodically–hourly, daily, weekly or on certain days of your choice–so that you do not have to export the report each time you want to share it with someone or save it to a spreadsheet. To do so, select or customize the time period and click Yes, set the refresh timing.

You can also set this up later. To edit the report or set the refresh schedule, expand the View Reports tab, set the options and switch the toggle. Then click Save & Run.

Setting alert

Amigo will send you alerts to your email or Slack channel with snapshots of the report so that you don’t even have to open the spreadsheet to keep up to date with the performance of your channel.

To set up an alert, click Get Alerts→Add data alert and customise the alert, add the email(s) to which you want the alert sent and/or Slack channel(s). Once done, click Set Alert

Amigo will send you a snapshot of the report periodically, and you always have the latest information wherever you are.

Sample of alert received on Slack

Conclusion

Amigo Data makes it super easy to import data from YouTube Analytics to Google Sheets. It lets you sort the data by any metrics that you want to measure or compare, and filter certain dimensions that you may want to exclude for your analysis.

If you didn’t install Amigo Data earlier on, you can get it from here and try it yourself.

See also

You can use Amigo Data not just to export data from YouTube Analytics to Google Sheets but also from various other sources such as Google Ads, Facebook Ads, Google Analytics, and Snowflake among others. For tutorials on them and other Google Sheets guides, you can find them here.

Here are some related tutorials that you may be interested in:

https://blog.tryamigo.com/export-google-ads-data-to-google-sheets/

https://blog.tryamigo.com/export-google-analytics-data-to-google-sheets/

https://blog.tryamigo.com/import-data-google-search-console-to-google-sheets/