The Best Google Sheets Add-ons for Digital Marketing
Learn about Digital Marketing Add-ons for Google Sheets.
Why use Digital Marketing Add-ons for Google Sheets?
Addons generally either add extra features to existing features to a program or add capabilities to existing programs. Google Sheets provides extensions for performing specific functions quickly. These add-ons can be used to enable several use cases such as website analytics, mail merging, SMS triggers and performing Search Engine Optimization.
How to Install Digital Marketing Add-ons for Google Sheets?
In this article, you will go through the top 10 digital marketing add-ons for Google Sheets. To install any of those add-ons, kindly refer to this article on How to Setup Add-ons Easily in Google Sheets
1. Google Analytics
The Google Analytics add-on helps users access and manipulate their Google Analytics data in Google Sheets. The add-on helps you create a custom dashboard, perform operations on data, and perform custom analytics.
Why Google Analytics Add-on?
- Create visualizations in Google Sheets and embed them on other websites.
- Schedule your reports to run automatically.
- Create shareable reports with control of who can see what data and visualizations.
How to Use Google Analytics?
- Select Extensions > Add-ons > Google Analytics > Create a new report.
- Choose dimensions and metrics to query.
- Click on Create Report.
2. Google Ads
Google Ads provides data generated by your ads. The Google Ads add-on helps you create customizable reports using the data generated.
Why Google Ads Add-on?
- The add-on helps in creating reports from multiple Google Ads accounts in a single place.
- The reports can be auto-refreshed with the latest Google Ads data.
- Choose columns and apply filters in the reports.
- Create shareable reports with control of who can see what data and visualizations.
How to Use Google Ads?
- Select Extensions > Add-ons > Google Ads > Create a new report.
- Select the account associated with Google Ads.
- Enter report parameters such as filters and data range.
- Click Create Report.
3. Cloudcom SMS
Cloudcom SMS is an easy-to-use marketing tool where you can send SMS notifications. The add-on can be used to ask for surveys of your product or service, or alert the customer regarding a new product.
Why use Cloudcom SMS Add-on?
- provision to add links to SMS.
- You can apply different filters to segment recipients.
- Schedule your messages.
- This add-on can be a very helpful marketing tool since SMS has a very high reach and is opened in a very short time after receiving it.
How to Use Cloudcom SMS?
- Type your phone number in a cell along with the country code.
- Select the cell with the phone number.
- Navigate to Extensions > Add-ons > Cloudcom SMS > Send SMS messages.
- Select Next after verifying the number.
- Type your message in the textbox.
- Select Next.
- Select Send Now.
4. Search Analytics for Sheets
The Search Analytics add-on helps in retrieving data and creating auto backups from Google Search Console into Google Sheets.
Why use Search Analytics Add-on?
- It offers data on marketing parameters such as clicks, Click Through Rate (CTR), and impressions.
- Create daily or monthly backups of the Search Analytics data for any site.
- Google Search Console can be used to retrieve queries, clicks, and other data.
How to Use Search Analytics for Sheets?
- Select Extensions > Add-ons > Search Analytics for Sheets.
- Select the website from the Verified Site drop-down menu.
- Choose your preferred data interval.
- In the Group field, select Query, then Page.
- Click Request Data to display parameters like clicks, CTR and impressions.
5. KPIBees
Escape from copying and pasting Facebook ads data into Google Sheets by using the KPIBees add-on. With the help of KPIBees, you can import Facebook Ads and Facebook Page Insights to Google Sheets.
Why Use KPIBees Add-on?
- No Google Apps Script is required to import data.
- Let’s compare data from Facebook Ads with Google Ads.
- Analyze Key Performance Indicators (KPI) from Ads and Marketing analytics.
How to use KPIBees?
- Select Extensions > Add-ons > KPIBees > Launch.
- Select an integration.
- Now Select a cell in a spreadsheet where you want to bring the data.
- Create a new query with the parameters that you want.
- Save & Run the query.
6. Mailmeteor
Sending personalized emails to hundreds or thousands of customers can be a tedious task. Mailmeteor helps you speed up this process by sending personalized emails with just one click. This mail merge add-on helps you save time by automating the process of sending emails.
Why Use Mailmeteor Add-on?
- It helps with personalized email marketing campaigns.
- Track emails in real time.
- The add-on does not request to read your inbox or Drive folder, thereby respecting your privacy.
How to Use Mailmeteor?
- Add the list of recipients along with their email ids to a separate column.
- Create your mail template using Mailmeteor.
- Preview your emails and send them at once.
7. Wikipedia and Wikidata tools
Wikidata is used for collecting structured data from Wikipedia and other Wikimedia sites. However, downloading data and using it in Google Sheets can consume time if you are using multiple data sources from Wikidata.
Wikipedia and Wikidata Tools is an add-on that helps you request data from Wikipedia and Wikidata into Google spreadsheets. If your work involves frequently using data tables from Wikipedia articles, this add-on will save your time.
Why use Wikipedia and Wikidata Tools Add-on?
- It allows you to use Wikidata queries in Google Sheets.
- It helps you query traffic reporting of page views of Wikipedia articles.
- This allows you to use Wikipedia’s custom functions in Google Sheets.
- You can download the number of page views for a given Wikipedia article.
How to Use Wikipedia and Wikidata tools?
- Select Extensions > Add-ons > Wikipedia and Wikidata tools > Launch.
- Write Wikidata queries as per use case.
- Select Done to finish the process.
8. Tweet Archiver
The Tweet Archiver allows you to save tweets for any hashtag or keyword searched in Google Sheets. You can use the add-on to monitor your brand mentions and other search terms. You can use queries to look for keywords, and all the matching tweets will be automatically saved in the Google Sheets.
Why use the Tweet Archiver Add-on?
- Save tweets around your brand mentions or trending hashtags.
- Hourly refresh to update your sheet with all the trending tweets.
- Search for keywords or write a detailed query to find matching tweets.
How to use Tweet Archiver?
- Select Extensions > Add-ons > Tweet Archiver > Authorize menu.
- Allow Google Sheet to access Twitter and fetch tweets.
- Create a New Search Rule.
- Start finding tweets by #hashtags or write queries.
- Click on Start Archiver to initialize Twitter Archiver.
9. Unito for Google Sheets
Connecting web applications such as Salesforce, Airtable, Trello, and GitHub can take hours. These are most commonly used by teams to flow information from one application to another. Unito is a no-code, one-stop solution for integrating web applications for a smooth flow of information.
Why use Unito Add-on?
- Unito is a one-stop solution for integrating web applications.
- Data can flow back and forth with two-way integrations.
- Create a customized workflow.
- Let’s decide what to sync with whom and how.
10. Text Analytics
The add-on helps you gain a better insight into your data using artificial intelligence (AI) and natural language processing (NLP). You can use Text Analytics for sentiment analysis, finding keywords and user categories from the selected text for Search Engine Optimization (SEO).
Why use Text Analytics Add-on?
- It generates detailed reports on themes and keywords in the text.
- Helps with keyword spotting for SEO.
- Integrated reporting in Tableau and PowerBI
- It helps you perform sentiment analysis using NLP and AI.
How to Use Text Analytics?
- Select the cells you want to run analytics.
- Select Extensions > Add-ons > Text Analytics > Categorize selection [user categories].
- Configure the add-on to your liking.
- Click on Save to get started.
See Also
Best Mail Merge extensions in Google Sheets: Learn about top-rated and most widely used mail merge extensions in Google Sheets.
Top 20 Google Sheets Shortcuts For 2022: Learn about the most commonly used Google Sheets shortcuts.